From scaling startups to shaping global health strategies, our work spans diverse sectors, systems and continents. We balance ideas that inspire with solutions that work, co-creating futures that are evidence-based, and deeply human.
We’ve worked across continents - with leaders who hold billions in their hands and communities who hold the future in theirs.
We have designed global investment strategies, led foresight and innovation in health and technology, scaled startups, delivered corporate growth strategies and told stories that unlocked millions in funding. We know the realities of boardrooms and community circles alike, and we move comfortably between them.
Ledia Andrawes
(She/Her)
Ledia is a design anthropologist who integrates rigor with heart to reimagine equitable social futures.
She has led 28 systemic change initiatives across health and social sectors in 15 countries, collaborating with the Bill & Melinda Gates Foundation (BMGF), World Bank, WHO, UNICEF, and Oxfam on projects that span continents and impact millions.
Recent work includes designing and facilitating BMGF’s Pathways WayForward 2024 and Women in Leadership 2023 convenings; leading GAVI’s co-creation of a more equitable immunization supply chain strategy; co-designing a citizen-centered national health insurance strategy in Kenya; and guiding 25 peace activists with Humanity United to reimagine alternative peacebuilding futures.
Her contributions have been recognized with the 2020 Core77 Design Award for Social Innovation, 2015 and 2018 DMI Design Value Awards, and 2016 Good Design Award. She holds a PhD in Anthropology and a Master of Business. She strives for a world where diverse voices shape resilient futures and everyone can help write tomorrow’s story.
Rhi Pulford
(She/Her)
Rhi Pulford is a consultant who helps people make sense of complexity and build strategies for growth.
She has worked across social enterprises, startups, family offices, and corporates, and has also built hospitality businesses in Kenya and Portugal. Rhi’s craft is turning complex ideas into simple, persuasive stories that spark action and open up futures worth building.
Her recent work includes supporting a global bank with a refresh of their flagship products, helping launch a multidisciplinary women’s health clinic, supporting an edtech platform with scaling systems, processes, and customer service, and developing the business model and pitch deck for a meditation app. Across these projects, Rhi combines strategic insight with practical experience to help organisations grow, innovate, and thrive.